Sanjukta’s love for sarees began in childhood, inspired by the intricate tribal motifs and the artistry of Assam silk. It pained her to see this exquisite craft remain largely unnoticed by the world. She was determined to uplift skilled weavers who, despite their painstaking work, were often underpaid. With a clear mission—to honor culture, craftsmanship, and community—she left her job to pursue her vision of bringing Assam silk to the global stage, ensuring sustainable livelihoods and preserving the art of weaving.
Her sarees have graced prestigious platforms such as Lakmé Fashion Week, New York Fashion Week, Milan, and even the Cannes red carpet. Each piece is a tribute to Assam’s rich heritage.
Starting from scratch and rebuilding her life after divorce, Nidhi stood her ground, and today, the brand stands as a testament to her journey of resilience. The challenges have been many—from educating artisans on contemporary designs that form the core of Nidhi’s design philosophy to reinventing traditions that remain deeply rooted in culture yet crafted for the modern woman.
Winning the Yuva Ratna Award and the success of our Chettinad Chic Collection were pivotal milestones. Collaborations with textile masters have further elevated our work, bringing South Indian craftsmanship into the spotlight. This is more than just a personal achievement—it’s a victory for the weavers and artisans whose skills are being preserved, ensuring they receive the recognition and opportunities they deserve.
Watching her grandmother carefully layer jewelry taught Prishita the deep emotional and cultural significance behind each piece. She believes that jewelry should be more than just an accessory—it should tell a story, evoke emotions, and remain affordable.
Pranaasi Fine Jewellery redefines everyday adornments, making fine jewelry accessible beyond just special occasions. Whether it’s a birthday, graduation, sargi, homecoming, or a simple “thank you,” Pranaasi helps you express it all through timeless pieces.
Prishita’s achievements include winning the Al Sabai award in Dubai and being recognized as the Youngest Jewellery Designer. She has designed for renowned brands like Tanishq, Evara, Kalyan Jewellers, and Tiffany & Co. before launching her own brand, Pranaasi Fine Jewellery.
Kapaas Katha draws inspiration from their mother, who lovingly nurtured a small homegrown saree business. Determined to revive this craft, the three sisters set out on a journey to discover skilled artisans across India, seeking master weavers who shared their passion for preserving heritage.
Celebrated for their expertise in Bandhani and Kalamkari sarees, Kapaas Katha has showcased its collections at prestigious exhibitions across India, earning admiration from connoisseurs of traditional artistry. With sustainability and artisan empowerment at the core of their mission, each creation honors both the craft and its custodians.
Everyone asked me, “How can you wear a cotton sari to a wedding?”
They didn’t know why.
But I did. I knew one thing—grace isn’t in the fabric, it’s in how you carry it.
On a tight budget, I made every look work—with love, with layering, with confidence.
I believe true beauty comes from how you wear your story.
Every saree I sold helped fund my daughter’s education.
What started in a one-bedroom home slowly grew into something much bigger.
Saanjh was born from those moments—choosing dignity over pity, purpose over pressure.
Finding pride in every pleat.
From that one-bedroom home, we began to dream.
And with Humarapna, we’re dreaming even bigger—and better.
Welcome to Anokhee Ada, where timeless elegance meets rich heritage. We are a vintage silver jewelry brand specializing in exquisite, naturally oxidized pieces—free from chemicals and steeped in over a hundred years of craftsmanship. Our collection includes rare finds from India’s Bhil tribe as well as antique silver from Afghanistan and Turkey.
Founded with a vision to empower modern women, Anokhee Ada offers an alternative to conventional gold and diamond jewelry. Each piece—be it a temple-inspired necklace or a performer’s heirloom earring—is handpicked for its unique story and timeless design.
At Anokhee Ada, tradition and contemporary style come together to create jewelry that’s not just worn, but lived.
From Dream to Design: The Story of Qadhaai
What began as a 15-year-old girl’s dream is now the reality I’m proud to live every day. I still remember the spark that ignited my love for fashion. Growing up in a traditional Marwadi family, convincing my loved ones to let me follow this unconventional path wasn’t easy — but I never gave up.
Qadhaai is my heart brought to life. Born in a remote town near Kolkata, this brand represents more than just fashion — it’s a story, a journey, and a celebration of persistence. At Qadhaai, we don’t just create garments; we weave meaningful relationships through thoughtful design, storytelling, and a deep-rooted passion for innovation and craft.
Welcome to Qadhaai — where every thread has a story.
